Articles about Online Marketing for Law Firms, Attorneys & Lawyers
You can and should own your website, and I can help you.
Most people begin thinking about cancelling their FindLaw website shortly after signing that initial contract. In addition to the article I wrote for the New York Personal Injury Blog, this article can walk you through what you need to consider and how to move forward with taking ownership of your website.
In this article I talk about why it's critical to not keep switching website providers, and (anynomously) share some traffic information from two of my clients who are on monthly packages.
Google+ started in June of 2011, and has since offered an authorship verification process that allows to you link your original content to your Google+ profile. In this article, I discuss why I think the seen, and unseen effects of this change are of critical importance.
Whether you need to have your website updated daily, monthly or go years without updating it, you should own your website. If set up correctly, you can keep your website running for as little as $80 per year. If you are being sold on the idea that a monthly website contract is providing you more than hosting, you better know exactly what you are receiving for the money....(read more)
So many law firms have not addressed basic issues on their website, but yet they want to take on the commitment (or at least create the illusion that they have) of creating new content on a regular basis. Regardless of what your sales rep is telling you, it's probably not going to benefit you as much as you think, and you might just be wasting your time.
This issue has become more and more important, especially with the rise of Google+ and their authorship verification process.