Whether you are looking to start a new website, or are looking to break away from a website from Lawyers.com or FindLaw that you are paying monthly for, it’s important to understand exactly what you’re getting when you “buy a website”.
While there are, of course, a million different ways to actually build a website, my goal here is to clarify the type of relationship you have with your website and / or the company or person who built the site for you. For the sake of simplicity, I put it into four main categories:
1. You Have a Website Built and Serviced on an On-Going Basis
Starting at $2,500 for the site, $300 per month
In addition to just having a website, you might also want to make the investment of driving new traffic to your website. This again is a very “buyer beware” situation, because you don’t want to pay for phantom SEO services, but working with someone on an on-going basis can be a very good approach to maximizing your site’s results when done correctly.
2. Have a Full Service Website Built for You
Starting at $2,500
You maybe don’t want to touch any of this with a 10 foot pole, and that’s OK. Whether you are transferring an old FindLaw site or building a new site, I can take care of the entire thing from top to bottom for you. Even after the site is built I can make updates when you need them and bill you hourly.
3. Have a Website Set Up for You, and Build (some of) it Yourself
Starting at $1,000
If you are looking to use WordPress so you can make some simple updates, but don’t want to stumble through the process of getting the site set up and customized, you can have a WordPress site built for you. This is a nice balance between getting an attractive site while being cost-effective.
4. Build Your Own Web site
(about $70-$80 a year)
It’s true. You can build your own website. Your success or failure here is obviously going to depend heavily on the time you have to dedicate to this, your ability to learn new things and your general tech-savvy. All that said, it IS possible.
What most of this comes down to is how much time and effort you want to put into the process, and how high quality of a site you need to get out of it. If you really just need people to be able to find your site after entering your name or your firm name into Google, then your Google+ listing is arguably just as important as your website. That said, if you see your site as somewhere that displays your past victories and really gets your potential clients ready to hire you, then you might need to invest more into your site.
If you have questions about what the right type of site is to achieve your marketing goals, feel free to call me at 651.271.8845. Whether you are transferring a website from a company like FindLaw or Lawyers.com, or building a new site, I can walk you through any of the four options and help you understand how they would work given your specific situation. Feel free to email, text or call me with any questions.